Case Study
Chiron Counseling
Chiron Counseling provides trauma-informed, evidence-based sex and relationship therapy, through a pleasure-positive lens. Their core belief is that folx deserve to have their sexuality, mental health, and identities normalized and validated. Education is a huge part of what they do, and curating a social media presence to engage potential clients was a key part of their brand strategy. We accomplished this by carrying the brand voice present in their website to their social media profile. By creating branded templates for them, Chiron Counseling can post quickly and make sure that their content is on-brand.
Social media has become a helpful platform for mental health awareness and therapists, and by leveraging this tool as part of their marketing, they are able to increase engagement, publish content that validates and encourages their following, and establish themselves as a trusted source in the mental health space online.