HOW IT WORKS
Building a brand is a big task, but working with a team of capable brand designers can take something daunting and make it enjoyable and FUN! We're here to guide you through the process to make the experience as stress-free and gratifying as possible.
Our teamβs approach is all about partnership and collaboration. We love working closely with our clients to truly understand your unique vision for your business, your values, and goals. A strong brand is the foundation of a successful business and we're passionate about helping you create one that stands out and connects with your ideal clients at first sight. From the initial discovery call to the final brand guidelines, our process is tailored to your specific needs and goals, and we'll be with you every step of the way.
Let's work together to create a brand that your customers will love and that will help you achieve your biggest business goals.
In the discovery phase, we learn from you about your business, what your goals are, and formulate how we can help make your project beautiful AND effective. This step is usually accompanied by a survey, which we review together as a discussion starter, and to officially kick off the project.
When writing a proposal we make sure to keep your budget and your goals top of mind. We work with you on finding the best package for your business needs, and determine the full project scope needed to accomplish those goals!
Once the proposal is approved, we get to work! Our team uses what we learned in the discovery phase to accomplish impactful, and of course cost effective, marketing materials for your brand. We also research your target audience, and analyze competitors in your space, to ensure that our strategy hits the mark!
Through choosing the right colors and developing concepts that fit the project brief, we will give you options to explore how we can present your brandβs message and the needed information to your target market. Our team gives you different options to choose from, and we clearly outline the benefits to each idea and palette and how they make you stand out in the market.
Client Review & Feedback
We're visual folks, and while we love working on the computer, it is and important part of our process to step away and put pencil to paper. We take what we know about your brand, and work on conceptual sketches based on those findings.
Client Review & Feedback
Once we get the go-ahead from you on a concept (or in some cases a couple), we move to the computer and get to work. This phase allows you to see concept designs in the context of your brand, and how everything works together.
Throughout the design process, we will send proofs to you for review and use your feedback to inform the design. The number of reviews, or versions, that each project is allocated varies by project scope. This step is your opportunity to give final notes prior to the project completion.
Following final approval, we release all necessary files to your team, and assist where applicable to get your project live! Released files include web and print-ready versions of any files, and instructions on how to use the assets weβve created together. We're always available to help and answer questions as you're implementing your new designs and brand tone.