Allison Olivares Allison Olivares

Top Graphic Design Trends for 2025

From bold typography to interactive elements and sustainable design, these trends are shaping the future of visual communication. We’ll explore how businesses can incorporate these fresh ideas into their branding strategies to stay relevant, resonate with their target audience, and maintain a competitive edge.

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Guest User Guest User

Creating a Visual Brand Guide: A Step-by-Step Process

Think of a visual brand guide as your brand’s ultimate roadmap—a guide that keeps everything from logos to typography aligned, making sure your brand always shows up in its best light. Whether it’s for internal teams, partners, or that last-minute social post, it’s your trusty sidekick for building recognition, trust, and saving the day when you’re faced with design choices

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Allison Olivares Allison Olivares

Essential Elements of an Effective Logo Design

Whether you’re a startup looking to make a bold first impression or an established business seeking to evolve, these insights into logo design best practices will help you craft a logo that’s not only visually compelling but also deeply resonant with your audience.

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Dani Chambers Dani Chambers

The Power of Color in Branding: How to Choose the Right Palette

Choosing the right color palette is a critical step in developing a strong brand identity. By understanding color psychology, considering your brand personality and target audience, and applying color theory principles, you can create a visually appealing and effective brand identity that resonates with your audience.

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Allison Olivares Allison Olivares

The Benefits of Rebranding: When and How to Refresh Your Brand

Rebranding involves changing the corporate image, and can include everything from a new name, logo, design, or message to better align with the company’s evolving goals and market expectations. It's more than just a facelift; it's a strategic move to stay relevant, attract new customers (and retain existing ones), and drive growth.

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Guest User Guest User

Exploring the History and Evolution of Graphic Design

Embark on a journey through the archives of graphic design history. We uncover the roots of this powerful medium and witness its remarkable evolution, shaped by technological advancements, cultural shifts, and the visionary minds that have pushed its boundaries.

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Business, Tips & Tricks, For You, Design Allison Olivares Business, Tips & Tricks, For You, Design Allison Olivares

Unmasking the Myth of Working for Exposure

Working for “exposure” is a slippery slope, and is often something that gets lobbed at young creatives and folks just starting out in their field. While it can feel crazy to turn down any work when you’re just starting out, working for exposure often doesn’t lead to a real increase in revenue. What it does usually lead to is a giant headache, and a lot of effort for not a lot of return.

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