Why Investing in Logo Design Matters
Tell me if this is you:
You’ve found yourself Googling “Logo Design for ___________ (insert your industry here)”
You find that the first few results advertise logo design for a few hundred dollars.
You think, “Wow, what a great deal!”
You end up with a cookie cutter logo that isn’t quite what you were looking for created by a designer you’ve never met or even had a conversation with.
I have heard this story time and again with clients who come to me unhappy with their logo. They just don’t feel like it accurately represents them and what they have to offer. We’ve sat together and Googled “logo design for __________” and found result after result that look nearly identical to their logo OR were basically an exact match. When you are just starting out, it can be tempting to try and save money on your logo and brand identity or even DIY your logo just to have something before you launch.
Investing in logo design is not something to take lightly or quickly slap together; it can be nerve-racking, overwhelming to summarize who you are and what you offer in a single image, and it can be expensive.
But here’s the thing…you have already poured your heart and soul into your business to make it the powerhouse that it is. Your business is the true product of your hard work and passion and you want the world to see that! That is where logo design comes in. Sit tight and keep reading to learn the purpose of a logo and why logo design matters.
What is the purpose of a logo?
The sole purpose of a logo is to give your business an identity. Logos serve as a face for your company; easily recognizable, unique to your brand, simple and timeless. As your logo will be used in all the many facets of your business, you want it to convey your mission. You want it to communicate the services only you can offer. And you want to do it effectively and in the most versatile way possible. A logo doesn’t need to be elaborate, in fact it’s better if it’s not, but it needs to be intentional.
You've seen countless logos in your lifetime. And more in one single day than you even realize. We associate a business with their logo so closely, that at some point it stops registering as a separate entity and just as the company. A logo represents and identifies your business. But good logo design does that in a memorable, timeless, relevant and intentional way.
Why investing in logo design matters.
Your logo is your first impression.
When someone comes in contact with your business, whether they realize it or not, they are met by your logo first. Before you shake their hand and say any sort of “hello”, before they even walk in the door – they have already had an opportunity to assess your business and your brand. Just by your logo. Being the first impression of the business is a heavy load to carry and a lot of pressure on one component. While you may think that you have an idea of what a “good” logo would look like for your business, something so important and crucial should be handled by a professional. A brand designer can create the perfect logo suited for your business, that will capture your client at hello AND will build a lifelong relationship beyond.
Your logo should be memorable.
Think of the most well-known companies; Nike, Amazon, Fedex, and Apple, for example. When you thought of them, I can almost guarantee that the first thing you thought of, without even realizing, was their logo. The logos of each of these companies are incredibly simple, timeless (obviously), intentional and so memorable. You want yours to be just that. A logo that people quickly associate with your business and is easy to learn, recognize and memorize.
A big key here is simplicity. Of course, there is something to be said for designing a beautiful, artistic logo that has the components from each piece of your business and what you stand for. But when it comes to logo design, you want to get those same intentions into as simple and concise a design as possible. It’s as if you’re trying to sell your company and all of your services to someone in as few words as possible. It’s not easy, but it’s doable and if done well, more people will hear what you’re trying to say.
Your logo should make people feel something.
The great Maya Angelou said it best when she said, “people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This is a profound quote in regard to people and relationships, of course. But it is also an incredible metaphor for logo design. Your logo should evoke a feeling in your client. Your goal is to create such a powerful, badass and unique logo that leaves people feeling something that will stick with them far after they’re done looking at it. Whether you want them to feel excited, empowered, sentimental, or anything in between, your logo should communicate that.
The best logos aren't just a little symbol that's easy to read, the best logos are composed of many factors; the mission of your business, what you can offer your clients, and the heart and soul that your business carries. If your logo can evoke emotion and feeling in your audience, you are far more likely to build trust and a deeper relationship with your potential client. As trust is the very foundation of all strong relationships, you can guarantee a deep connection with your client that begins with your logo.
Hiring a designer to create your logo ensures that all of these factors will be strongly considered in the design process. Your designer will put their heart and soul into your logo, which will translate directly into your brand. You would have their experience, knowledge and passion put into the design of the face of your company and that is worth any investment.
Your logo sets you apart.
Let's face it, no matter what service you offer in your business, you are not the only one. Most likely, you are one of a million. You need the face of your company and the first impression to stand out and set you apart from those million others. The best logo is one that describes the heart of your company (fun, professional, passionate, etc.) and the mission of your company (to help, serve or entertain) all in one intricately curated image.
Sure, there may be many other businesses who do the same thing that you do, but YOU are the only one who can offer it the way you do. Your logo tells the world how you are special and why you are the one they should choose to invest in.
You are investing in much more than a logo.
When you choose to invest in a brand designer, you are investing in the creation of your logo, but also SO much more than that. The expertise of a brand designer and all of the knowledge they can provide and pour into the creation of your logo, is far beyond anything you can quickly purchase online or create yourself.
The process in which a brand designer goes through to create your logo is extensive and intricate.
In order to ensure a quality logo design, your designer will consider these things:
who you are, who you serve, and how you do it
your business’s past, present, and vision for the future
what sets you apart from your competition and how to communicate that visually
logo and design trends and when to apply them or ignore them
creating a color palette that represents you, tells your story, helps you stand out and remain a timeless presence
pairing imagery and typography that complement and strengthen your brand
every single place your logo will show up in the world and what files you need to do it (social media, signage, client gifts, print materials, etc.)
how your logo will look in full color, one color, grayscale, and in black and white
how your logo will look on different backgrounds (light vs. dark)
how your logo will look in various sizes (on a massive billboard vs. teeny, tiny pens) and testing your logo in different applications
making sure your logo is: simple, versatile, timeless, appropriate, and memorable
Keep in mind that when you're investing in a brand designer, we are considering all of these things in every step of brand design and brand strategy. We make thoughtful, strategic decisions that will ultimately create your best brand to set your business apart and help you achieve all of your goals!
The time to invest is now.
The best time to invest in logo design for your business is, you guessed it, now! If you are wanting to level-up in your business and elevate your company to reach new heights, investing in your logo matters and it is necessary. You want your business to stand out, make the best first impression, build trust with your client, make them feel something, set you apart from the competition and most importantly, you want that done in the BEST way possible. If you're ready to jump in and invest, we're here and ready to help you. All you have to do is reach out.
Investing in a logo design matters and there is no better time than now. We promise you won't regret it!