How Long Does it Take to Design a Logo?

What Is A Logo?

A logo is a visual representation of your business. There is a lot that goes into creating the RIGHT logo for your business— choosing the correct icon or symbol, selecting the typography that fits your brand’s tone, optimizing the mark with colors that have been selected using color theory and psychology, and ensuring that whatever mark you choose will stand out with how it is being used in the marketplace.

When done correctly, a well-designed logo can help:

• establish your brand

• increase recognition

• communicate your values to your target audience

You might ask yourself, “is this really needed?” It is true, there are companies that function without a logo, but they will have a harder time standing out from their competition in a saturated marketplace. There are a few reasons by having a logo is crucial for your business to succeed:

Recognition

Logos help potential customers recognize your business and make you more memorable. This leads to client retention over time.

Professionalism

The right logo gives your business a polished and refined look which establishes credibility and trust. 

Consistency

Using the same mark and design elements across all assets creates a cohesive message and brand image. 

Differentiation

Logos can help communicate what sets you apart from your competition. 

Holistic Brand Identity

A logo can support your brand’s values, reinforce your messaging,  and help to communicate them to your customers.

By employing a logo that is unique and expresses your business’ goals and values, you will not only give your company a rallying point and identity, you will set your business apart from your competitors and ultimately grow your business.

Why Hire A Professional Designer?

Our team is here to guide you through the logo design process to make the experience as stress-free as possible. We’re all about partnership and collaboration, and we love working closely with our clients to truly understand the unique vision you have for your business. From the initial discovery call to the final branding guides our process is tailored to your specific needs and goals.

1 - Discovery

First, we have a client meeting and learn about your business, your goals, and formulate a strategy to make your brand beautiful AND effective.

2 - Proposal

Keeping your budget in mind, we create a project proposal to find the best package for your business needs and determine the full project scope to accomplish your goals!

3 - Strategy

Once you approve the proposal, we get to work! We take what we learned in the discovery phase and apply them to researching your target audience, analyzing competitors, and creating impactful marketing materials.

4 - Color & Concepting

Through choosing the right colors and developing design concepts that fit the project brief, we will give you options to explore how we can present your brand’s message and the needed information to your target market.

5 - Sketches

We take what we know about your brand, and work on conceptual sketches and mood boards based on those findings.

6 - Design Development

Once we get the go-ahead from you on a concept (or in some cases a couple), we move to the computer and get to work. This phase allows you to see concept designs in the context of your brand, and how everything works together.

7 - Client Review & Approval

Throughout the design process, we will send proofs to you for review and use your feedback to inform the design. The number of reviews, or versions, that each project is allocated varies by project scope. This step is your opportunity to give final notes prior to the project completion.

8 - Final Deliverables 

Following final approval, we release all necessary file types, color and black and white versions of your mark,  and style guides to your team. We're always available to help and answer questions as you're implementing your new designs and brand tone.

Logo design prices vary based on the scope of work, check out our pricing page to learn more. To learn more about our design process, and how we can help you with your logo project, schedule a FREE consultation with our team.

Logo Project Timeline

Typically, a logo design takes approximately 4 weeks but can be expedited as needed to meet your project timeline. We understand that sometimes projects need to be turned around quickly, and aim to be as flexible as possible for our clients. Our ability to complete a project within our standard timeline is dependent on the number of logo variations needed, as well as the amount of revisions requested in the project—our standard brand packages include 3 rounds of creative revisions.

Additionally, we depend on our clients to give feedback on the concepts presented. Prior to the project kicking off, we will agree upon a timeline for our team to submit creative proofs. In that timeline, we will outline when our team will need client feedback sent to us in order to complete the project on time. By both teams adhering to this plan, we can get a logo done in a timely manner, AND collaborate with you to create a mark that you love and fits your business. 

Work With Us On Your Next Logo Design

Your logo and branding are a big part of the first impression that a potential client will have of you. Working with a team of professional designers will not only get you a beautiful result, but save you money, time and effort in the long run. By building consistent branding that represents your values, differentiates you from your competition, and is optimized for the mediums that you will be promoting your business in, you can set yourself up for success.

Logo design prices vary based on the scope of work, check out our pricing page to learn more.

Schedule a FREE consultation with our team today, and let’s work together to create something amazing!