Business, Tips & Tricks, For You, Design Allison Olivares Business, Tips & Tricks, For You, Design Allison Olivares

Unmasking the Myth of Working for Exposure

Working for “exposure” is a slippery slope, and is often something that gets lobbed at young creatives and folks just starting out in their field. While it can feel crazy to turn down any work when you’re just starting out, working for exposure often doesn’t lead to a real increase in revenue. What it does usually lead to is a giant headache, and a lot of effort for not a lot of return.

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Branding, Business, Design, For You Dani Chambers Branding, Business, Design, For You Dani Chambers

Should I Hire Someone to Design a Logo?

When you think about designing your logo, it's essential to understand that this isn't just a task to tick off your list. It's an opportunity to craft an identity that resonates with your audience. A professional logo designer doesn't just create an image; they delve deep into the essence of your brand, unraveling the threads of your brand identity and purpose.

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Branding, Business, Design, For You Dani Chambers Branding, Business, Design, For You Dani Chambers

Logo Series: The Art of Long Logos – Navigating Design Challenges with Lengthy Company Names

In the world of branding, your logo is more than just a visual mark; it's the heart of your brand's identity. It's not just about creating a pretty symbol; it's about designing a logo that encapsulates the essence of your brand and communicates it effectively to your audience.

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Branding, Business, Design Guest User Branding, Business, Design Guest User

Why Brand Strategy is a MUST

Brand strategy helps you develop a consistent and cohesive brand image across all platforms. This includes everything from your logo, website, social media to packaging, advertising, and tone of voice. Consistency is crucial in building trust with your customer base and ensuring great brand recognition.

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Branding, Business, Design Dani Chambers Branding, Business, Design Dani Chambers

Website Design and Branding

Before the age of technology, the perception of a company was based on a storefront, a proprietor, or a word of mouth account from a trusted friend or loved one. Maybe even an ad in the local paper if your business could afford it. Today, a brand and how it is perceived in a marketplace, has multiple points of contact. Websites in particular are a crucial part of building brands, and creating a stellar first impression with potential clients and customers.

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