Business, Tips & Tricks, For You, Design Allison Olivares Business, Tips & Tricks, For You, Design Allison Olivares

Unmasking the Myth of Working for Exposure

Working for “exposure” is a slippery slope, and is often something that gets lobbed at young creatives and folks just starting out in their field. While it can feel crazy to turn down any work when you’re just starting out, working for exposure often doesn’t lead to a real increase in revenue. What it does usually lead to is a giant headache, and a lot of effort for not a lot of return.

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Branding, Business, Design, For You Dani Chambers Branding, Business, Design, For You Dani Chambers

Should I Hire Someone to Design a Logo?

When you think about designing your logo, it's essential to understand that this isn't just a task to tick off your list. It's an opportunity to craft an identity that resonates with your audience. A professional logo designer doesn't just create an image; they delve deep into the essence of your brand, unraveling the threads of your brand identity and purpose.

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Branding, Business, Design, For You Dani Chambers Branding, Business, Design, For You Dani Chambers

Logo Series: The Art of Long Logos – Navigating Design Challenges with Lengthy Company Names

In the world of branding, your logo is more than just a visual mark; it's the heart of your brand's identity. It's not just about creating a pretty symbol; it's about designing a logo that encapsulates the essence of your brand and communicates it effectively to your audience.

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Business, For You Allison Olivares Business, For You Allison Olivares

What is Your "Why?"

There are many “to-dos” I have been meaning to get to for the last few months but never had the time. In a time of a lot of uncertainty, I am looking for the little things that are good and finally checking things off and improving how Northwest Brand Design can communicate with the world and serve all of you is definitely a good thing.

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Branding, Business, Design Guest User Branding, Business, Design Guest User

Why Brand Strategy is a MUST

Brand strategy helps you develop a consistent and cohesive brand image across all platforms. This includes everything from your logo, website, social media to packaging, advertising, and tone of voice. Consistency is crucial in building trust with your customer base and ensuring great brand recognition.

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Business, Tips & Tricks, For You, Personal Allison Olivares Business, Tips & Tricks, For You, Personal Allison Olivares

Tips for Better Work-Life Balance

Are you struggling to find and maintain a healthy work-life balance? Owning a business can and will demand all of your time and energy if you allow it, and trust me, it’s easy to fall into a place of giving it just that. If you’re a workaholic, or even just someone who pours all of yourself into your career, you might be thinking to yourself, “balance? Is there such a thing?” If that is you, this is a must read. 

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