The approval of a color palette doesn’t just mean a color selection. It also means ensuring that the colors have been fully vetted in all their forms: Spot color inks, 4 color process (or CMYK) breakdowns, or in web format– RGB breakdowns and HEX codes. Confused? Understandable. Let’s review what these terms mean!

Social media marketing allows businesses to promote their products and services on a platform where most, if not all, of their target audience is spending the majority of their time scrolling and double tapping.

If you’re in the beginning stages of owning a business, you have a lot going on. There is so much to manage and so much to consider. In all of those to-do lists and essential tasks, you just might be forgetting one of the most important and necessary components to starting a successful business; branding.