The approval of a color palette doesn’t just mean a color selection. It also means ensuring that the colors have been fully vetted in all their forms: Spot color inks, 4 color process (or CMYK) breakdowns, or in web format– RGB breakdowns and HEX codes. Confused? Understandable. Let’s review what these terms mean!

Icons are small graphics that provide information at a glance. They’re a fun way to create a visual shorthand to communicate your brand’s messaging and tone.

Social media marketing allows businesses to promote their products and services on a platform where most, if not all, of their target audience is spending the majority of their time scrolling and double tapping.

If you’re in the beginning stages of owning a business, you have a lot going on. There is so much to manage and so much to consider. In all of those to-do lists and essential tasks, you just might be forgetting one of the most important and necessary components to starting a successful business; branding.