Working for “exposure” is a slippery slope, and is often something that gets lobbed at young creatives and folks just starting out in their field. While it can feel crazy to turn down any work when you’re just starting out, working for exposure often doesn’t lead to a real increase in revenue. What it does usually lead to is a giant headache, and a lot of effort for not a lot of return.

Typography is an art form in itself, and by using the correct fonts for your brand, you are able to not only compliment your brand’s tone and values, but also stand out from your competitors.

Creating an impactful design is about much more than just making something pretty. It is about understanding how people perceive visuals, and using that knowledge to create work that is going to influence their behaviors and emotions.

User experience (also known as “UX”) is how someone interacts and engages with an experience or product. Engaging with “human factors”— like sensory cues and emotional connections– is the basis of user experience design.

As much as we all hate to admit it, social media truly runs the world. Even more-so, the world of business. Since social media platforms were originally created, the world of social media has been growing rapidly and has yet to reach its peak.

Are you struggling to find and maintain a healthy work-life balance? Owning a business can and will demand all of your time and energy if you allow it, and trust me, it’s easy to fall into a place of giving it just that. If you’re a workaholic, or even just someone who pours all of yourself into your career, you might be thinking to yourself, “balance? Is there such a thing?” If that is you, this is a must read. 

Building a brand for your business is so much more than a logo and color palette. While those things are a part of the process, there’s integral steps and lots of intention that goes into a powerhouse brand strategy. Here are the 8 steps we follow in creating a brand design for your business.

The colors of your brand invoke a myriad of feelings and emotions without saying any words, and if chosen well, can communicate so much of your business to your client upon first glance. Keep reading to find out what your brand’s color palette is saying and how to go about choosing the best colors for your business’ brand! 

You want your logo to speak volumes for your business in the perfect and simple way, but there are certain things you need to know when you start that process. Keep reading to find out the do’s and don’ts of logo design.

Building a website for your business can be a daunting and, if it’s not your area of expertise, time-consuming process. Of course, you want it to be aesthetically inviting, well-organized and user friendly, but getting all of those pieces mastered into one website is no easy task.

Branding your business can be the thing that sets you apart from the rest and gives you a leg up in your climb to the top. It can be what makes you appeal to your potential clients, what allows them to know and trust you and what eventually drives them to choose to do business with you. But, knowing you want to build a brand for your business and then actually doing it, are two different stories.

When done correctly, a well-designed logo can help to establish your brand, increase recognition, and communicate your values to your target audience. It is true, there are companies that function without a logo, but they will have a harder time standing out from their competition in a saturated marketplace.

SEO is a really simple protocol to add into your web design and blogging process, that will make the biggest difference. While it may take you hours and hours to actually create your site content, the SEO compliance portion will occupy a small percentage of that and make the most significant impact.

5 Tips to surviving a slow season: Learn how to navigate this season and help fuel your business when things pick up again.

We’re going to let you in on our take on SEO, as well as some tips and tricks to get started in your journey with SEO. For something that may be intimidating, or appear to be complicated, it doesn’t have to be. We want to give you the basic knowledge you need to start marketing your business effectively on one of the biggest platforms out there.

Making it for you could mean reaching a financial goal or a place where your business is allowing you to live the lifestyle that you’ve always dreamed of. It could also mean serving a certain number of clients, reaching a level of “fame” or being a sustainable business for a certain amount of time. But there’s a very real and very important version of “making it” that many people don’t emphasize enough; and that’s the kind that comes when you achieve brand recognition. 

Growing your business can often feel like an uphill battle, especially in the beginning. It’s hard to gain traction, get attention and land clients. More important that landing clients, however, is keeping those clients once you have them.

As a business owner, you’ve definitely heard about the ever-elusive “ideal client”. They’re the person that you do it all for – the one who will grow your business and wants what you’ve got to offer. Knowing you need to be familiar with your ideal client is one thing but knowing how to identify who they are is a whole different story.

The thought of hiring a designer was all fun and games, until you realized just how many fish in the sea there are. How will you ever decide on ONE designer and, furthermore, how will you know that they’re the right designer for you? If this sounds like you, you’re in the right place.

The approval of a color palette doesn’t just mean a color selection. It also means ensuring that the colors have been fully vetted in all their forms: Spot color inks, 4 color process (or CMYK) breakdowns, or in web format– RGB breakdowns and HEX codes. Confused? Understandable. Let’s review what these terms mean!