The approval of a color palette doesn’t just mean a color selection. It also means ensuring that the colors have been fully vetted in all their forms: Spot color inks, 4 color process (or CMYK) breakdowns, or in web format– RGB breakdowns and HEX codes. Confused? Understandable. Let’s review what these terms mean!

There are a million and one reasons why branding your business is one of the best moves you can make in building a business. Keep reading to learn more about the importance of branding and why it’s, in our humble opinion, one of the most pivotal parts of building a successful business.

If you aren’t currently using social media marketing to market your business – it’s time. We’re going to teach you the ins and outs of social media marketing for small businesses; what social media platform to focus on, how to maximize your time and presence on social media and so much more.

Icons are small graphics that provide information at a glance. They’re a fun way to create a visual shorthand to communicate your brand’s messaging and tone.

We are relaunching under the name Northwest Brand Design and are committed to continuing to develop strong, beautiful, and effective brands for our clients!

Raise your hand if you think that a logo is synonymous with a brand? If your hand is high, you aren’t alone. If you haven’t yet hired a brand designer to tell you the difference, this one is for you. Keep reading to learn the difference between a brand and a logo.

Social media marketing allows businesses to promote their products and services on a platform where most, if not all, of their target audience is spending the majority of their time scrolling and double tapping.

Great branding is one of the most important investments you can make for your business. It conveys the message that you are established and trustworthy. It can be what levels you up from just another option, to the BEST option. Making sure your brand stands out from competitors is key to growing your company and attracting loyal customers. 

If you’re in the beginning stages of owning a business, you have a lot going on. There is so much to manage and so much to consider. In all of those to-do lists and essential tasks, you just might be forgetting one of the most important and necessary components to starting a successful business; branding.