Typography is an art form in itself, and by using the correct fonts for your brand, you are able to not only compliment your brand’s tone and values, but also stand out from your competitors.

Often, the first question we get from a potential client in the discovery phase of a new brand design project is “what are your logo design prices?” Keep reading to learn more.

Creating an impactful design is about much more than just making something pretty. It is about understanding how people perceive visuals, and using that knowledge to create work that is going to influence their behaviors and emotions.

When looking to build your brand and grow your business, it’s important to know the difference between a brand identity vs. a logo. These two terms are often used interchangeably in business which can cause confusion among business owners, marketing teams, and even designers. Keep reading to learn the difference!

When you think about designing your logo, it's essential to understand that this isn't just a task to tick off your list. It's an opportunity to craft an identity that resonates with your audience. A professional logo designer doesn't just create an image; they delve deep into the essence of your brand, unraveling the threads of your brand identity and purpose.

How can you take your business, your skills, and knowledge and offer it online? People are still buying. It’s up to you to meet them where they are. What can you offer right now to help people with real knowledge?

In the world of branding, your logo is more than just a visual mark; it's the heart of your brand's identity. It's not just about creating a pretty symbol; it's about designing a logo that encapsulates the essence of your brand and communicates it effectively to your audience.

There are many “to-dos” I have been meaning to get to for the last few months but never had the time. In a time of a lot of uncertainty, I am looking for the little things that are good and finally checking things off and improving how Northwest Brand Design can communicate with the world and serve all of you is definitely a good thing.

Have you ever considered the power of a name? In the world of branding, it's not just a tag or a label; it's the cornerstone of your brand identity. Imagine a logo that's not just visually stunning but also tells the story of a legacy, a family, or a personal journey.

User experience (also known as “UX”) is how someone interacts and engages with an experience or product. Engaging with “human factors”— like sensory cues and emotional connections– is the basis of user experience design.

Consider the brands that have the word "the" in their brand name. It might seem like a small detail, but it can make a world of difference. Including "the" in a brand name can give it a sense of authority, legacy, and uniqueness.

As much as we all hate to admit it, social media truly runs the world. Even more-so, the world of business. Since social media platforms were originally created, the world of social media has been growing rapidly and has yet to reach its peak.

You've probably noticed a trend in the world of branding: the rise of the all lowercase logo. But have you ever stopped to wonder why? Keep reading to learn why lowercase logos may be the perfect fit for your brand!

Brand strategy helps you develop a consistent and cohesive brand image across all platforms. This includes everything from your logo, website, social media to packaging, advertising, and tone of voice. Consistency is crucial in building trust with your customer base and ensuring great brand recognition.

Logos are more than just pretty designs; they're the heartbeat of a brand. Think about it. When you see that iconic swoosh, doesn't Nike instantly come to mind? That's the power of a logo. Now, you might be wondering, "Why is a logo so crucial?" Keep reading to learn more.

Are you struggling to find and maintain a healthy work-life balance? Owning a business can and will demand all of your time and energy if you allow it, and trust me, it’s easy to fall into a place of giving it just that. If you’re a workaholic, or even just someone who pours all of yourself into your career, you might be thinking to yourself, “balance? Is there such a thing?” If that is you, this is a must read. 

Building a brand for your business is so much more than a logo and color palette. While those things are a part of the process, there’s integral steps and lots of intention that goes into a powerhouse brand strategy. Here are the 8 steps we follow in creating a brand design for your business.

In today's fiercely competitive market, the importance of brand identity cannot be overstated. It's the essence of your business, the visual and emotional connection that links your products or services to your potential customers. But what exactly does brand identity encompass? Read on to learn more.

The colors of your brand invoke a myriad of feelings and emotions without saying any words, and if chosen well, can communicate so much of your business to your client upon first glance. Keep reading to find out what your brand’s color palette is saying and how to go about choosing the best colors for your business’ brand! 

Whether you're a startup looking to make your mark or an established business wanting to refresh your image, investing in professional logo design services is a smart move. It's not just about designing logos—it's about building a brand identity that resonates with your audience and stands the test of time.