Working for “exposure” is a slippery slope, and is often something that gets lobbed at young creatives and folks just starting out in their field. While it can feel crazy to turn down any work when you’re just starting out, working for exposure often doesn’t lead to a real increase in revenue. What it does usually lead to is a giant headache, and a lot of effort for not a lot of return.

Typography is an art form in itself, and by using the correct fonts for your brand, you are able to not only compliment your brand’s tone and values, but also stand out from your competitors.

Often, the first question we get from a potential client in the discovery phase of a new brand design project is “what are your logo design prices?” Keep reading to learn more.

Creating an impactful design is about much more than just making something pretty. It is about understanding how people perceive visuals, and using that knowledge to create work that is going to influence their behaviors and emotions.

When you think about designing your logo, it's essential to understand that this isn't just a task to tick off your list. It's an opportunity to craft an identity that resonates with your audience. A professional logo designer doesn't just create an image; they delve deep into the essence of your brand, unraveling the threads of your brand identity and purpose.

How can you take your business, your skills, and knowledge and offer it online? People are still buying. It’s up to you to meet them where they are. What can you offer right now to help people with real knowledge?

In the world of branding, your logo is more than just a visual mark; it's the heart of your brand's identity. It's not just about creating a pretty symbol; it's about designing a logo that encapsulates the essence of your brand and communicates it effectively to your audience.

There are many “to-dos” I have been meaning to get to for the last few months but never had the time. In a time of a lot of uncertainty, I am looking for the little things that are good and finally checking things off and improving how Northwest Brand Design can communicate with the world and serve all of you is definitely a good thing.

Have you ever considered the power of a name? In the world of branding, it's not just a tag or a label; it's the cornerstone of your brand identity. Imagine a logo that's not just visually stunning but also tells the story of a legacy, a family, or a personal journey.

User experience (also known as “UX”) is how someone interacts and engages with an experience or product. Engaging with “human factors”— like sensory cues and emotional connections– is the basis of user experience design.

As much as we all hate to admit it, social media truly runs the world. Even more-so, the world of business. Since social media platforms were originally created, the world of social media has been growing rapidly and has yet to reach its peak.

Logos are more than just pretty designs; they're the heartbeat of a brand. Think about it. When you see that iconic swoosh, doesn't Nike instantly come to mind? That's the power of a logo. Now, you might be wondering, "Why is a logo so crucial?" Keep reading to learn more.

Are you struggling to find and maintain a healthy work-life balance? Owning a business can and will demand all of your time and energy if you allow it, and trust me, it’s easy to fall into a place of giving it just that. If you’re a workaholic, or even just someone who pours all of yourself into your career, you might be thinking to yourself, “balance? Is there such a thing?” If that is you, this is a must read. 

Building a brand for your business is so much more than a logo and color palette. While those things are a part of the process, there’s integral steps and lots of intention that goes into a powerhouse brand strategy. Here are the 8 steps we follow in creating a brand design for your business.

In today's fiercely competitive market, the importance of brand identity cannot be overstated. It's the essence of your business, the visual and emotional connection that links your products or services to your potential customers. But what exactly does brand identity encompass? Read on to learn more.

The colors of your brand invoke a myriad of feelings and emotions without saying any words, and if chosen well, can communicate so much of your business to your client upon first glance. Keep reading to find out what your brand’s color palette is saying and how to go about choosing the best colors for your business’ brand! 

Building a website for your business can be a daunting and, if it’s not your area of expertise, time-consuming process. Of course, you want it to be aesthetically inviting, well-organized and user friendly, but getting all of those pieces mastered into one website is no easy task.

Branding your business can be the thing that sets you apart from the rest and gives you a leg up in your climb to the top. It can be what makes you appeal to your potential clients, what allows them to know and trust you and what eventually drives them to choose to do business with you. But, knowing you want to build a brand for your business and then actually doing it, are two different stories.

As a business owner, you should know that not only are brand design and graphic design not interchangeable, but they each offer your business very different things. Today we’re going to dive into the purposes of brand design and graphic design and how to decipher between the two for your business. 

Your business is the true product of your hard work and passion and you want the world to see that! That is where logo design comes in. Sit tight and keep reading to learn the purpose of a logo and why investing in logo design matters.