Business, Tips & Tricks, For You Allison Olivares Business, Tips & Tricks, For You Allison Olivares

What is Your Brand's Color Palette Saying?

The colors of your brand invoke a myriad of feelings and emotions without saying any words, and if chosen well, can communicate so much of your business to your client upon first glance. Keep reading to find out what your brand’s color palette is saying and how to go about choosing the best colors for your business’ brand! 

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Business, Tips & Tricks, For You Allison Olivares Business, Tips & Tricks, For You Allison Olivares

5 Steps to Building a Successful Brand

Branding your business can be the thing that sets you apart from the rest and gives you a leg up in your climb to the top. It can be what makes you appeal to your potential clients, what allows them to know and trust you and what eventually drives them to choose to do business with you. But, knowing you want to build a brand for your business and then actually doing it, are two different stories.

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Branding, Business Guest User Branding, Business Guest User

Building Your Online Brand

In the vast expanse of the digital frontier, your brand is more than just a name or a logo—it's the essence of your business, the heart of your mission, and the soul of your values. It's the beacon that guides your customers to your virtual doorstep, and the signature that sets you apart in the crowded marketplace. In this digital age, your online brand is your business's most valuable asset.

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Branding, Business, Design Dani Chambers Branding, Business, Design Dani Chambers

Website Design and Branding

Before the age of technology, the perception of a company was based on a storefront, a proprietor, or a word of mouth account from a trusted friend or loved one. Maybe even an ad in the local paper if your business could afford it. Today, a brand and how it is perceived in a marketplace, has multiple points of contact. Websites in particular are a crucial part of building brands, and creating a stellar first impression with potential clients and customers.

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Business, Tips & Tricks, For You Allison Olivares Business, Tips & Tricks, For You Allison Olivares

SEO for Beginners

We’re going to let you in on our take on SEO, as well as some tips and tricks to get started in your journey with SEO. For something that may be intimidating, or appear to be complicated, it doesn’t have to be. We want to give you the basic knowledge you need to start marketing your business effectively on one of the biggest platforms out there.

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Business, Tips & Tricks, For You Allison Olivares Business, Tips & Tricks, For You Allison Olivares

What is Brand Recognition and Why Does It Matter?

Making it for you could mean reaching a financial goal or a place where your business is allowing you to live the lifestyle that you’ve always dreamed of. It could also mean serving a certain number of clients, reaching a level of “fame” or being a sustainable business for a certain amount of time. But there’s a very real and very important version of “making it” that many people don’t emphasize enough; and that’s the kind that comes when you achieve brand recognition. 

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Business, Tips & Tricks, For You Allison Olivares Business, Tips & Tricks, For You Allison Olivares

How To Identify Your Ideal Client

As a business owner, you’ve definitely heard about the ever-elusive “ideal client”. They’re the person that you do it all for – the one who will grow your business and wants what you’ve got to offer. Knowing you need to be familiar with your ideal client is one thing but knowing how to identify who they are is a whole different story.

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Branding, Business, For You Guest User Branding, Business, For You Guest User

How to know when is it time for a rebrand?

It’s important to note that “branding” is so much more than your logo and colors you use, it’s the entire customer experience. Branding should bring awareness, establish recognition, build trust, allow for brand loyalty and help with marketing. A successful rebrand can help generate more sales, increase customer loyalty, and help you reach new markets.

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