When done correctly, a well-designed logo can help to establish your brand, increase recognition, and communicate your values to your target audience. It is true, there are companies that function without a logo, but they will have a harder time standing out from their competition in a saturated marketplace.

SEO is a really simple protocol to add into your web design and blogging process, that will make the biggest difference. While it may take you hours and hours to actually create your site content, the SEO compliance portion will occupy a small percentage of that and make the most significant impact.

We’re going to let you in on our take on SEO, as well as some tips and tricks to get started in your journey with SEO. For something that may be intimidating, or appear to be complicated, it doesn’t have to be. We want to give you the basic knowledge you need to start marketing your business effectively on one of the biggest platforms out there.

Making it for you could mean reaching a financial goal or a place where your business is allowing you to live the lifestyle that you’ve always dreamed of. It could also mean serving a certain number of clients, reaching a level of “fame” or being a sustainable business for a certain amount of time. But there’s a very real and very important version of “making it” that many people don’t emphasize enough; and that’s the kind that comes when you achieve brand recognition. 

Growing your business can often feel like an uphill battle, especially in the beginning. It’s hard to gain traction, get attention and land clients. More important that landing clients, however, is keeping those clients once you have them.

As a business owner, you’ve definitely heard about the ever-elusive “ideal client”. They’re the person that you do it all for – the one who will grow your business and wants what you’ve got to offer. Knowing you need to be familiar with your ideal client is one thing but knowing how to identify who they are is a whole different story.

The thought of hiring a designer was all fun and games, until you realized just how many fish in the sea there are. How will you ever decide on ONE designer and, furthermore, how will you know that they’re the right designer for you? If this sounds like you, you’re in the right place.

Your business is the true product of your hard work and passion and you want the world to see that! That is where logo design comes in. Sit tight and keep reading to learn the purpose of a logo and why logo design matters.

It’s important to note that “branding” is so much more than your logo and colors you use, it’s the entire customer experience. Branding should bring awareness, establish recognition, build trust, allow for brand loyalty and help with marketing. A successful rebrand can help generate more sales, increase customer loyalty, and help you reach new markets.

There are a million and one reasons why branding your business is one of the best moves you can make in building a business. Keep reading to learn more about the importance of branding and why it’s, in our humble opinion, one of the most pivotal parts of building a successful business.

If you aren’t currently using social media marketing to market your business – it’s time. We’re going to teach you the ins and outs of social media marketing for small businesses; what social media platform to focus on, how to maximize your time and presence on social media and so much more.

Raise your hand if you think that a logo is synonymous with a brand? If your hand is high, you aren’t alone. If you haven’t yet hired a brand designer to tell you the difference, this one is for you. Keep reading to learn the difference between a brand and a logo.

Great branding is one of the most important investments you can make for your business. It conveys the message that you are established and trustworthy. It can be what levels you up from just another option, to the BEST option. Making sure your brand stands out from competitors is key to growing your company and attracting loyal customers.